The Australian War Memorial Collection. Test site
Designed by Charles Frederick Higham this British First World War poster aims at encouraging men interested in mechanical training to join the Tank corps. The poster depicts a group of British soldiers, armed with bayonets as they run behind three tanks. The top half of the poster consists of white text set against a blue background. Charles Frederick Higham (1876-1938) was born in England, but after his father died when he was nine years old his family emigrated to America. Higham left home at thirteen and after a series of different jobs he returned to England and found work with W. H. Smith, the newsagents. Higham eventually established his own advertising agency, Charles F. Higham Ltd. According to his biographer, Gordon Phillips: "Higham was a rumbustious, fiercely energetic, and indefatigable self-publicist, but though he understood the power of advertising, he failed to accept the growing trend for sophisticated market research." During the First World War Higham was appointed to a government committee on recruiting, dedicated to encouraging patriotism. This included the production of posters and as director of the National War Savings Committee, he helped organize the victory loan campaign of 1917. Higham became a member of the Conservative Party and in the 1918 General Election he was elected to represent South Islington in the House of Commons. He was awarded a knighthood for his war-work in 1921. In 1926 he helped establish the Advertising Association. Higham died of pneumonia in December 1938 at his home in Surrey, England.
Designed by Thomas Somerfield, this poster depicts the silhouette of a business man man gazing into a river, which shows his reflection as a soldier. The background is of a silhouetted army camp. The
Depicts an airman with a target behind him, encouraging men to join the RAAF during the Second World War. The Australian RAAF recruitment poster depicts a pilot ready for take off with aeroplanes over
This British First World War poster was designed by V C Pollex, and published by the Publicity Department and aims at encouraging motor drivers to support and provide assistance to the Army Service Co
First World War recruitment poster issued by the Recruiting Committee of the Mayor of New York's Committee on National Defence. It features a depiction of a bugler based on a sculpture by Italian arti
British First World war recruiting poster produced by the Parliamentary Recruiting Committee (poster No. 1). This is a text-based poster, with the only imagery being the seal of the Royal Charter (whi
British First World war recruiting poster produced by the Parliamentary Recruiting Committee (poster No. 1). This is a text-based poster, with the only imagery being the seal of the Royal Charter (whi