Description
First World War poster issued by the United States Treasury to promote the sale of War Savings Stamps. Officially launched in June 1918 the War Savings Campaign took place between the third and fourth Liberty Loan campaigns and raised an extra billion dollars towards the war effort. Many of America's leading illustrators and designers including James Montgomery Flagg, Charles Livingston Bull and Adolph Treidler produced posters for this campaign targeting different social groups. This design by Haskell Coffin targets women with a idealised portrayal of Joan of Arc in full body armour raising her sword in her right hand. She is illuminated from above. It urges women to help save their country via the purchase of war saving stamps relating this action to the heroic deeds of Joan of Arc whose actions saved France. The three quarter length portrait takes up the majority of the poster and is set against a dark blue background. The title is positioned across the top and printed in yellow and black ink. In the lower foreground is a white banner in which details of the campaign are printed in black. This area was designed to that it could be over-printed as necessary.
Details
Accession Number
ARTV05226
Publisher
U.S. Treasury Department
Printer
United States Lithographic Co.
Measurement
sheet: 75.2 x 51 cm
Medium
lithograph on paper on linen
Copyright
Copyright expired - public domain
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