God bless dear Daddy who is fighting the Viet cong and send him Oz Accession Number: ARTV09197

Description

This poster is an appropriation of a Norman Lindsay First World War recruitment poster, `God bless dear Daddy...'. From surrounding darkness, a light shines on two figures, a girl praying at the knees of her mother for her father away at war. Instead of the words 'fighting the hun and send him help' of Lindsay's work, it says 'fighting the Viet Cong and send him OZ.' Lindsay's poster was intended to persuade its audience to go to the First World War while Sharp's poster is an advertisement for OZ magazine - Sharp provocatively using the well known First World War poster to draw attention to the satirical magazine.

Sharp was the art director for the original Sydney OZ magazine (1963-1969) and then the London edition (1967-1973); the magazine attracted controversy in both cities. This is an early example of Sharp's use of well known historical or pop culture imagery in his work. He became a leading proponent of the visual culture surrounding the 1960s counter culture internationally. He was an avid collector of cartoons and posters from the early 1920s in Australia and this is a striking example of how he would appropriate them in his own work, often for satirical purposes.

Details

Accession Number
ARTV09197
Artist
Martin Sharp
Classification
Art
Object Type
Poster
Physical Description
Medium: photoscreenprint with blue and orange ink
Measurement
Overall
Medium
photoscreenprint with blue and orange ink
Date Made
1964
Place Made
Whole/Part
Whole
Item Count
1
Credit Line
presented in 1996
Copyright
AWM Licensed copyright

Conflicts

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Tags

Accession ARTV09197

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Last modified: 4 December 2025 - 12.04 am