Souscrivons a l'Emprunt de la Victoire [Buy Victory Bonds] Accession Number: ARTV00487

Description

Depicts a soldier and a laborer in the foreground, and a torch-bearing angel in the middle ground. In the background is a town, with a cross from a church clearly visible. The Canadian soldier in the foreground is carrying what is commonly known as the Union Jack - this flag was the national flag of Canada until it was replaced in 1965 with the red maple leaf symbol. During the First World War, Canadian soldiers fought under this flag, which was known as 'The Royal Union Flag.' The poster has a jubilant atmosphere, with the happy laborer resting his mallet across his shoulders, and the angel holding the torch of liberty up with a sense of calm resolve.

The title runs across the bottom of the poster, and is printed in orange ink. The quote 'Be yours to hold it high!', is printed in white in the top left corner of the poster. This quote is inspired by the poem "In Flanders Fields" which was written by Canadian poet, physician and artist Lieutenant Colonel John Alexander McRae in May 1915 after his friend was killed during the battle for Ypres. It was first published anonymously in the 8 December 1915 edition of Punch Magazine. The third verse was used as inspiration for the furthering of the war effort in several allied nations, especially in Canada and the United States.

Take up our quarrel with the foe:
To you from failing hands, we throw
The torch; be yours to hold it high.
If ye break faith with us who die
We shall not sleep, though poppies grow
In Flanders fields'

A version of this poster was also released in English (see ARTV00191).

Details

Accession Number
ARTV00487
Printer
Unknown
Publisher
Canadian Government
Artist
Frank Lucien Nicolet
Classification
Art
Object Type
Poster
Measurement
sheet: 61 x 89.2 cm
Medium
chromolithograph on paper
Date Made
1915 -1918
Place Made
Whole/Part
Whole
Item Count
1
Copyright
Copyright expired - public domain

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Last modified: 11 September 2025 - 11.37 pm