Help deliver the goods Accession Number: ARTV00610

Description

United States First World War recruitment poster issued by the U. S. Navy. It features a three quarter portrait of a U.S sailor guiding a crane hosting munitions onto a ship. Behind the sailor are the guns the munitions are intended for. The poster urges the viewer to join up and help take the bombs to the enemy. A silhouette of a war ship visible in the lower left. The text frames the image top and bottom printed in black and red outlined in black and both the image and text are set against a bright yellow and orange background. As with many other First World War recruitment posters it appeals directly to the viewers sense of patriotism. The Naval recruitment campaign while managed independently from the Division of Pictorial Publicity by the Navy Recruiting Bureau also utilised the talents of the best American illustrators and artists of the day. The poster campaign was so successful that soon after the War the then Secretary of the Navy Josephus Daniels said ' Striking posters which aroused patriotism and pictured the opportunity for Service in the War for Democracy and the Freedom of the Seas proved one of the most effective features of our notably successful campaign...'. Herbet Paus (1880-1946) was a watercolorist and illustrator. From 1903 he was a poster and story artist for 'The Delineator' and produced large posters for Bond Bread, The Victor Company, and the US Government during the First World War. He produced covers for journals such as Pictorial Review, Collier's, Liberty, Ladies' Home Journal, American Magazine, Life, Woman's Home Companion, Popular Science, Country Life, as well as several books.Herbert The work he produced during World War I was a precursor to his advertisements and poster-like magazine covers. His work was known for its strong visual impact. By the end of the First World War, Paus was established in the pantheon of successful American illustrators.

Details

Accession Number
ARTV00610
Artist
Herbert Andrew Paus
Publisher
[S.L. : S.N., ; N.D.] (NEW YORK : AMERICAN LITHOGRAPHIC CO.)
Classification
Art
Object Type
Poster
Measurement
Overall: 104 cm x 71 cm
Medium
chromolithograph on paper
Date Made
1917-18
Whole/Part
Whole
Item Count
1
Credit Line
Acquired 1979
Copyright
Copyright expired - public domain

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Last modified: 31 August 2025 - 11.17 pm