Description
A British First World War recruitment poster issued by the Department of National Service (NS) . It features the emblem of the NS centre top which includes a full-length depiction of Winged Victory wearing a winged helmet. She holds a shield inscribed 'Victory' in her left hand, and a palm frond in her right. The rest of the poster is text only printed in black, running from top to bottom, set against a bright yellow background and a red border. The poster urges the viewer to do their duty and enroll for National Service.
In early 1917 a NS campaign was initiated to free up more recruits for the forces by recruiting volunteers from non essential industries and substituting them for fit men of military age employed in vital war work. It was intiated with the idea of giving government a way to control labour resources without resorting to industrial conscription. Without clear direction from the Government the NS floundered. Neville Chamberlain (later Prime Minister) was appointed first Director of National Service but resigned by August 1917 after falling out with Prime Minister Lloyd George.whole: the image is positioned in the upper third. The title is separate and positioned in the lower two-thirds, in black. The text is separate and positioned in the lower quarter, also in black. Further text is integrated and positioned in the upper third, in black outlined yellow and in yellow outlined black. All held within a red border and set against a yellow background.
Details
Accession Number
ARTV00734
Publisher
National Service
Measurement
Overall: 76.6 cm x 51 cm
Medium
chromolithograph on paper
Copyright
Copyright expired - public domain
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