This is what we are fighting for Accession Number: ARTV00779

Description

Australian war loan poster depicting a peaceful country scene. A man mounted on a white horse, face shaded by his hat, observes a horse drawn harvester move through a large field of golden wheat. A homestead placed against a row of trees sits in the background. The remaining text reads 'Invest in the war loan: your security is Australia's'. The image occupies the top half, and the text runs from the centre to the bottom of the poster. A white border frames the whole.

Most countries involved in the war realised that they would need more funds to resource their campaigns, so many developed war loan programs. These programs encouraged the population to purchase government war bonds which would be repaid with interest, and assist the war effort. These loan subscriptions have been estimated to have covered 60 percent or more of the cost of the war in Germany. War loan posters were produced in great volume during the First World War. Posters often combined patriotism with notions of responsibility to inspire the populace to financially back the war.

Details

Accession Number
ARTV00779
Publisher
Commonwealth Government of Australia
Artist
William Brooks & Co. Ltd
Classification
Art
Object Type
Poster
Physical Description
Medium: photo lithograph
Measurement
sheet: 75.8 x 50.6 cm
Overall: 81.5 x 55.8 cm
Medium
photolithograph on paper
Date Made
c 1918
Place Made
Whole/Part
Whole
Item Count
1
Credit Line
Acquired 1979
Copyright
Copyright expired - public domain

Conflicts

Places

Tags

Accession ARTV00779

More like this

Buy War Loan Bonds

Art ARTV06239 First World War, 1914-1918

Poster encouraging Australians to invest in war bonds. The text, which is printed in blue, white or red ink is positioned within a black oval which is set against a Union Jack. Most countries involve

Buy War Loan Bonds

Art ARTV06278 First World War, 1914-1918

Australian First World War poster promoting the 7th War Loan drive. It features the central image of an Australian flag set against a billowing white cloud within a pale blue sky. The text is printed

Buy War Loan Bonds

Art ARTV09255 First World War, 1914-1918

Australian First World War flyer promoting the 7th War Loan drive. This is an ornate design, contrasting the simple slogan with several competing symbols. The Union Jack and the Australian flag respe

Buy War Loan Bonds

Art ARTV06277 First World War, 1914-1918

Australian First World War flyer promoting the 7th War Loan drive. This is an ornate design, contrasting the simple slogan with several competing symbols. The Union Jack and the Australian flag respe

"The time has come to conquer or submit."

Art ARTV00006 First World War, 1914-1918

American First World War poster depicting the US President Woodrow Wilson, flanked by the American flag. Beneath this is the following quote from President Wilson: "the time has come to conquer or sub

Women! Help Australia's sons win the war

Art ARTV05621 First World War, 1914-1918

Australian First World War poster issued to promote the sale of war loan bonds. Targeting women, it asks them to do their part to help win the war by investing in war loan bonds. It features a motherl

See more similar items →

Record information

Last modified: 5 September 2025 - 1.56 am