Preserve our country's prosperity... Accession Number: ARTV00786

Description

Australian First World War poster issued to promote a War Loan. The top third features an idyllic rural scene with a herd of cows grazing at a river bend in Northern NSW. The other two thirds contain the title and text set against a blue and red background. The viewer is urged to see that the stability of a peaceful and prosperous homeland is dependent upon supporting the war effort by buying war bonds or certificates. This is one of several using the same theme printed by William Brooks & Co. Ltd, Sydney and most likely for the 6th War Loan launched on 17 February 1918. (see ARTV00785)

From early 1915 Australia was asked by the British Government to start paying for her own share of the War Effort. It was decided to raise loans from the public and the Commonwealth bank of Australia was asked to manage this process on behalf of the Commonwealth Government. On 1st July 1915 the first War Loan was launched. In total seven other War Loan campaigns followed, and all were oversubscribed. The last was launched on 1st August 1918 just months before the end of the war.

Details

Accession Number
ARTV00786
Artist
Unknown
Publisher
Commonwealth Government of Australia
Printer
William Brooks & Co. Ltd
Classification
Art
Object Type
Poster
Measurement
Sheet: 763 x 506 mm
Overall: 76.4 cm x 50.6 cm
Medium
chromolithograph on paper
Date Made
c.1918
Place Made
Gallery location
Main Bld: First World War Gallery, Western Front 1916
Whole/Part
Whole
Item Count
1
Copyright
Copyright expired - public domain

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Last modified: 1 May 2024 - 6.19 am