Save fuel to speed victory Accession Number: ARTV02040

Description

British Second World War poster promoting fuel savings. The title runs from the upper left corner to the lower right of the poster, and is printed in red ink. A lump of black coal is depicted in the lower right, and 'BATTLE FOR FUEL' is written on the coal in white. Running from the lower left corner to the lower right corner in white on a blue background are the words 'USE LESS . COAL . GAS . ELECTRICITY . PARAFFIN'. This poster is one of the series of 'battle for fuel' posters. With the cost of the war mounting as the years passed, the British Government promoted domestic saving to provide more support for front line action. Many of these 'savings' posters associate home activities with front line activities, underscoring the concept of 'total war'.

This item has been digitised with funding provided by Commonwealth Government.

Details

Accession Number
ARTV02040
Publisher
Ministry of Fuel and Power
Classification
Art
Object Type
Poster
Measurement
Sheet: 76 x 50.9 cm
Medium
offset lithograph on paper
Date Made
c.1939-1945
Place Made
Whole/Part
Whole
Item Count
1
Credit Line
Donated 1946
Copyright
Copyright expired - public domain

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Last modified: 15 September 2025 - 4.25 am