The Australian War Memorial Collection. Test site
British Second World War poster promoting fuel savings, depicting a pot boiling over on top of a large hotplate. The text above and below encourages people to turn hotplates onto low temperatures in order to save electricity. The idea behind this was that in saving on electricity it meant that less coal and gas was being used for domestic purposes and could therefore be directed towards essential war production.
This poster is one of the many relating to the 'battle for fuel'. With the cost of the war mounting as the years passed, the British Government promoted domestic saving to provide more support for front line action. Many of these 'savings' posters associate home activities with front line activities, underscoring the concept of 'total war'.
This item has been digitised with funding provided by Commonwealth Government.
British Second World War poster promoting fuel savings. With the cost of the war mounting as the years passed, the British Government promoted domestic saving to provide more support for front line ac
Depicts in monotone a saucepan with enormous red flames coming from the burner. British Second World War poster promoting fuel savings. With the cost of the war mounting as the years passed, the Briti
British Second World War poster promoting gas economisation. With the cost of the war mounting as the years passed, the British Government promoted domestic saving to provide more support for front li
Depicts in monotone a gray saucepan with enormous black and white flames coming from the burner. British Second World War poster promoting fuel savings. With the cost of the war mounting as the years
British Second World War poster promoting fuel savings. This is one of the 'battle for fuel' series. With the cost of the war mounting as the years passed, the British Government promoted domestic sav
British Second World War poster promoting fuel savings. With the cost of the war mounting as the years passed, the British Government promoted domestic saving to provide more support for front line ac
