Turn over a New Leaf: Eat Vegetables Daily to Enjoy Good Health Accession Number: ARTV02089

Description

Second World War British poster depicting many colourful types of vegetables, encouraging people to eat them daily for good health. The poster was published by His Majesty's Stationary Office and designed by James Fitton (1899-1982) an English painter, lithographer and theatre set designer, and a founder member of the Artists' International Association. His passion for drawing developed when he was hospitalised aged eight after a botched operation, performed on the kitchen table. In a letter home to his parents he wrote “Be sure and bring my paints and paper and my bag of boiled sweets or I shall be vexed”. He was educated at the Watersheddings Board School. He worked as a printer and advertising artist, and in 1937 designed posters for London Transport. He was a painter of popular genre, a lithographer and theatrical designer. He was apprenticed to a fabric designer at the age of fourteen. He later worked on a newspaper and attended evening classes at Manchester School of Art while working in the docks at night. He came to London in 1919 and attended evening classes at the Central School under , subsequently working as an illustrator and poster designer.

This item has been digitised with funding provided by Commonwealth Government.

Details

Accession Number
ARTV02089
Artist
James Fitton
Classification
Art
Object Type
Poster
Measurement
Sheet: 73.4 x 49.2 cm
Medium
offset lithograph on paper
Date Made
1939-1945
Place Made
Whole/Part
Whole
Item Count
1
Credit Line
Donated in 1946
Copyright
Copyright expired - public domain

Conflicts

Places

Tags

More like this

Eat : Eat Greens for Health Daily : Feed Right to Feel Right

Art ARTV06868 Second World War, 1939-1945

British Second World War poster depicting a lettuce and salad servers, above a daily newspaper, with the headline 'Feed right to feel right'. The poster was produced by His Majesty's Stationary Office

P04559.001

Photograph P04559.001 Period 1970-1979

Portrait of Eric Thake, painting in his studio. Eric Prentice Anchor Thake was born in Auburn, Vic in 1904. Before the Second World War he was apprenticed to a process engraving company and worked as

Poplar avenue (Road to Steenvoorde)

Art ART02916 First World War, 1914-1918

Depicts a truck moving down a straight road with tall poplar trees planted on either side passing through fields. A village is visible in the background as is a church. Frederick Leist was a painter,

Waste the Food and Help the Hun

Art ARTV02430 Second World War, 1939-1945

British Second World War poster depicting a stylised caricature of Hitler, grinning, his arm raised in a salute. The poster was produced by His Majesty's Stationary Office and encouraged food savings

Wash house, Outersteene[sic]

Art ART02911 First World War, 1914-1918

Pencil sketch depicting a number of women working in the Corps hand laundry in Outtersteene, Bailleul, France. This laundry was allotted to the 5th Division in July 1917. Frederick Leist was a painte

Lace making

Art ART02909 First World War, 1914-1918

Watercolour sketch depicting a nun wearing white head dress and long black habit with rosary, sitting on an upright wooden chair, working on bobbin (or cushion) lace. The lace is cushion supported on

See more similar items →

Record information

Last modified: 7 September 2025 - 11.43 pm