Careless talk costs lives: "...strictly between these four walls!' Accession Number: ARTV02449

Description

British Second World War cautionary poster issued by the Ministry of Information. It depicts two men talking in a Club, in front of a portrait of King Charles II with the face of Adolf Hitler. The image is in the top half of the poster with text, in black, beneath. both are set against a white background framed with a red border. This one is part of a series of 'careless talk costs lives' posters by Cyril Kenneth Bird (1887-1965). He began his career as an engineer, but was badly injured at Gallipoli in World War One. Bird, who was a Punch cartoonist, took on the 'Fougasse' pseudonym in the First World War, after the French term for a small land mine 'which might or might not hit the mark'. Fougasse's 'careless talk costs lives' campaign was stunningly successful in the Second World War. His approach to the propaganda poster was based on overcoming three obstacles. He wrote:

'Firstly, a general aversion to reading any notice of any sort; secondly, a general disinclination to believe that any notice, even if it was read, can possibly be addressed to oneself; thirdly, a general unwillingness even so to remember the message long enough to do anything about it.'

In overcoming these obstacles, Fougasse used a simple approach: humour, simple stylisation and the uncomplicated communication of messages.
It was first published in February 1940 as a series of different designs relating to 'careless talk'.
Bird produced his posters for many different British Ministries during the war, and always did so for free.

This item has been digitised with funding provided by Commonwealth Government.

Details

Accession Number
ARTV02449
Classification
Art
Object Type
Poster
Physical Description
Medium: photolithograph
Measurement
sheet: 31.4 x 20.2 cm
Medium
photolithograph on light card
Date Made
c 1940
Place Made
Whole/Part
Whole
Item Count
1
Credit Line
presented by the British High Commission 1946
Copyright
Copyright expired - public domain

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Last modified: 22 December 2025 - 12.16 am