Description
British Second World War poster highlighting different ways of maintaining tyres and therefore making them last longer. The poster depicts a map of England and Wales with a superimposed swastika, with text identifying various different methods of making tyres last longer. Following the Fall of Singapore and the Japanese movement in South East Asia as part of their Greater East Asia Co-Prosperity Sphere, many of the tradition areas used for growing rubber became inaccessible. As a result, there was a great shortage of the material. This poster highlights the fact that if people maintain their tyres, then there will be more of this scarce supply to put towards the war effort. By the end of both the First and Second World War, Germany for example was so deficient in rubber, that they had to invent ersatz goods to replace rubber items such as tyres.
Details
Accession Number
ARTV03331
Publisher
Tyre Manufacturers' Conference (UK)
Measurement
Sheet: 76 cm x 50 cm
Medium
offset lithograph on paper
Copyright
Copyright expired - public domain
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