Careless With Tyres - Can Still Lose Us the War! Accession Number: ARTV03331

Description

British Second World War poster highlighting different ways of maintaining tyres and therefore making them last longer. The poster depicts a map of England and Wales with a superimposed swastika, with text identifying various different methods of making tyres last longer. Following the Fall of Singapore and the Japanese movement in South East Asia as part of their Greater East Asia Co-Prosperity Sphere, many of the tradition areas used for growing rubber became inaccessible. As a result, there was a great shortage of the material. This poster highlights the fact that if people maintain their tyres, then there will be more of this scarce supply to put towards the war effort. By the end of both the First and Second World War, Germany for example was so deficient in rubber, that they had to invent ersatz goods to replace rubber items such as tyres.

Details

Accession Number
ARTV03331
Artist
Unknown
Publisher
Tyre Manufacturers' Conference (UK)
Printer
Allday Ltd.
Classification
Art
Object Type
Poster
Measurement
Sheet: 76 cm x 50 cm
Medium
offset lithograph on paper
Date Made
1942-1945
Place Made
Whole/Part
Whole
Item Count
1
Credit Line
Donated 1946
Copyright
Copyright expired - public domain

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Last modified: 8 September 2025 - 2.06 am