Save the products of the Land. Eat more fish - they feed themselves Accession Number: ARTV03959

Description

Depicts four golden-brown carp against a cool green background; they are swimming through water plants . The title of the poster is printed in a subtle pink, and is situated in a manner that the fish draw attention to it, rather than using strong contrasting colours to draw attention to the text. This is poster a gentle persuader, eschewing the standard bold colour schemes favoured in many propaganda posters of the time.

Charles Livingston Bull contributed several notable designs to the war effort. He integrated Art Nouveau and elements of the Arts and Crafts movements into his designs, flattening the picture plane, and introducing sweeping, curvilinear movement. This, however, is a more naturalistic example of his style.

Herbert Hoover implemented a campaign during the war to encourage Americans to conserve food so that it could be used toward the war effort. His campaign was so successful that the term to "Hooverize" entered the English lexicon. The term, in Hoover's words, meant: 'saving, substituting, practicing self-denial, and thus helping win the war.'

Details

Accession Number
ARTV03959
Artist
Charles Livingston Bull
Publisher
United States Food Administration
Artist
Heywood Strasser & Voigt Litho. Co. N.Y.
Classification
Art
Object Type
Poster
Measurement
Sheet: 76 x 50.7 cm
Medium
chromolithograph on paper
Date Made
c. 1917 - 1918
Whole/Part
Whole
Item Count
1
Copyright
Copyright expired - public domain

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Accession ARTV03959

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Last modified: 5 September 2025 - 1.47 am