Make-do and mend says Mrs. Sew-and-sew Accession Number: ARTV04003

Description

British Second World War poster advertising 'make-do and mend', featuring the doll character Mrs. Sew and Sew. An image of Mrs. Sew and Sew facing the viewer and sewing a red patch onto a square of white cloth dominates the poster. The title runs from the upper left corner to the upper right corner, and the message runs from the upper centre to the upper right corner. The poster has a green background and a white rectangle with rounded edges is overlaid onto the image and runs from the lower left to the lower right edge. During the Second World War Britain experienced a shortage of clothes and materials, largely due to the problems the Merchant Navy were suffering in the North Atlantic and the Channel from German U-Boats. The 'make-do and mend' campaign encouraged people to reuse, repair and restore their clothes and household goods.

Details

Accession Number
ARTV04003
Publisher
Board of Trade
Artist
Unknown
Printer
Johnson Riddle & Co
Classification
Art
Object Type
Poster
Measurement
Overall: 37 cm x 25 cm
Medium
Offset lithograph on paper
Date Made
c.1939-1945
Place Made
Whole/Part
Whole
Item Count
1
Credit Line
Transferred from the AWM Research Centre 1979
Copyright
Copyright expired - public domain

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Record information

Last modified: 12 September 2025 - 2.39 am